Lisbon, Nov. 11, 2025 (Lusa) - The chief executive officer (CEO) of Time magazine, Jessica Sibley, said on Tuesday that "it's the audience that runs the news" and that trust is the publication's "number one core value".

The CEO, speaking at the Web Summit in Lisbon on the panel "Who runs news now?", said the magazine eliminated paid access three years ago and reiterated that Time now has the largest audience in history.

"We don't have paid access. I dropped paid access three years ago; it was the first decision I made, and we have the largest global and youngest audience in our history," she said.

Regarding the business model, Jessica Sibley mentioned that Time has diversified its revenue streams over the last three years, even though it has "an extremely healthy print business in terms of advertising".

The publication's head alluded to an event that followed a Time cover featuring former footballer David Beckham. "He spoke at our event, we filled the room and monetised that, and so we created a very strong events business," she said.

"[We created] a live journalism business that's been our multiplier and our flywheel that allows us to sell other products because we don't just have a big digital footprint, [...] we have a brand," said the CEO.

Regarding artificial intelligence (AI), Sibley said he was using it.

"What we've done at Time, especially recently, taking advantage of AI, is to provide information in a new way. [...] We have 750,000 assets and four databases of our archives that are now available to the public, leveraging AI, to provide a report, a summary or context on a specific topic of the day," she said.

This year's Web Summit, which runs until 13 November, is expected to attract more than 70,000 attendees, with more than 2,500 startups showcasing their products and services and more than 1,000 investors.

The Web Summit began in Lisbon in 2016 and is said to continue until 2028.

AJR/ADB // ADB.

Lusa