Porto, Portugal, June 23, 2025 (Lusa) - Portugal Fashion, the Portuguese fashion event, returns to Porto from July 1–5 to celebrate its 30th anniversary with a special edition, in which more than 30 designers will present their collections in Porto, Famalicão, Matosinhos and Gondomar.
“This edition celebrates our past, but above all it is a commitment to the future. Portugal Fashion wants to continue to be a driving force for Portuguese fashion, connecting designers, industry and regions with a vision of innovation and sustainability. We believe in the power of fashion as an economic and cultural force, capable of projecting Portugal to the world,” Portugal Fashion director Mónica Neto told the Lusa news agency.
Portugal Fashion is celebrating its 30th anniversary with a “decentralised, immersive and strategic” edition, “crossing fashion, region and innovation from July 1–5”. The theme of this edition is “Fashion, Lifestyle & Innovation”, which will present a model “designed to bring the creative sector closer to industry, the entrepreneurial community and the region”.
The Electric Car Museum in Porto will be the headquarters of Portugal Fashion Experience 2025, hosting fashion shows, brand activations, a start-up exhibition and business meetings.
In this edition, Portugal Fashion will also take Portuguese fashion to new stages, including gastronomic, cultural and industrial experiences, always with a sustainable and innovation-oriented approach, as the presentation reveals.
The event will travel through various locations in northern Portugal, with activities in places such as the Douro region, on a farm in Alijó, Matosinhos, Gondomar and Famalicão, “in a strategy of territorial decentralisation that reinforces the role of fashion in enhancing tourist, industrial and cultural assets”, explains Portugal Fashion, while ensuring that the main stage will always be Porto.
Throughout the week of July 1–5, Portugal Fashion Experience 2025 will feature the presentation of collections by designers Miguel Vieira, David Catalán, Pé de Chumbo, Davii, Estelita Mendonça, Hugo Costa, Maria Gambina, Susana Bettencourt, Nopin and Achor.
The Portuguese duo Marques’Almeida will give a presentation on a farm in Alijó, in the district of Vila Real, with a landscape marked by terraced vineyards, where the Douro, Tua, Tinhela and Pinhão rivers meet. And the Ernest W. Baker brand, by the duo Inês Amorim and Reid Baker, will participate in the event with an exclusive presentation for Portugal Fashion.
The fashion event will also present the finalists of the Bloom competition, at the former Vasco da Gama canning factory in Matosinhos, with the award ceremony for the winners, and will also launch the first edition of Bloom Incubator, with the presence of 10 African designers Canex and the debut of an unprecedented partnership with Saudi Arabia.
The first edition of Portugal Fashion, 30 years ago, was attended by international models such as Claudia Schiffer and Elle MacPherson, at the fashion shows in Porto. Over the years, the event has become international, taking Portuguese fashion to fashion weeks in Paris, Rome, Milan and New York.
According to the organisers, this special edition in the summer of 2025 marks the strategic repositioning of the event as a national platform for communication, business and innovation.
“More than just a calendar of fashion parades, this edition offers an immersive and decentralised experience that combines fashion, lifestyle and technology, highlighting Portugal as a true global fashion hub,” reads a press release sent to Lusa.
This edition will also include the Portugal Fashion Summit, a space for reflection and sharing where designers, investors, journalists, brands and start-ups will come together, which will accompany the event throughout the week.
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