Praia, April 8, 2026 (Lusa) - Cabo Verde’s government launched a global strategy on Wednesday to promote the country during the 2026 men’s football World Cup. The plan uses digital campaigns, tourism partnerships, and diaspora outreach to attract investment and boost tourism.

"Today marks the kick-off for an integrated strategy to promote our country during the World Cup," Tourism and Transport Minister José Luís Sá Nogueira said during the presentation in Praia.

The strategy has three phases – before, during and after the competition – and involves international initiatives including digital campaigns, influencer marketing, partnerships with tour operators and diaspora initiatives.

Key measures include social media campaigns and cultural activities at match venues, creating "Cabo Verde Houses" and attending World Cup events.

The plan aims to convert international visibility into results by targeting potential tourists and investors, reinforcing the country’s image as a safe and diverse destination.

The strategy mobilises public and private resources to create economic impact by increasing tourism, attracting foreign investment and creating jobs.

State secretary for communities, Vanuza Barbosa highlighted the mobilisation of Cabo Verdean associations in the US to welcome the national team and support fans, expecting strong diaspora engagement.

Cabo Verde Football Federation President Mário Semedo said match tickets would be available through a digital platform to be announced soon.

He said the national team's new kits would be presented on 13 April at simultaneous events in New York, Lisbon and Cabo Verde.

Cabo Verde debuts in the World Cup against Spain on 15 June, faces Uruguay on 21 June and ends the group stage against Saudi Arabia on 26 June.

The 2026 World Cup runs from 11 June to 19 July and features 48 teams for the first time.

RS/LYT // AYLS

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