New York, United States, June 14, 2026 (Lusa) - The Portuguese Football Federation (FPF) and Turismo de Portugal opened ‘Portugal House’ on Saturday in Brooklyn, New York, a space for gathering and celebrating Portuguese identity during the World Cup.
Located at the Time Out Market in Brooklyn, New York City, ‘Portugal House’ is a space dedicated to promoting Portugal's culture, cuisine and traditions, and as a meeting point for fans, members of the Portuguese community and the public wishing to follow the men's team’s progress in what is the world’s biggest football competition, but also a showcase for anyone wishing to get to know Portugal better.
The opening event celebrated the festivities of Santo António, Lisbon's patron saint, featuring a wide range of Portuguese music and flavours.
Also in attendance were the FPF’s Commercial and Marketing Director, João Medeiros Cardoso, the President of Turismo de Portugal, Carlos Abade, as well as the model and actress Sara Sampaio and former national football team players Costinha and Fernando Meira.
“This is a space through which we aim to increasingly entice Americans to visit Portugal. … This space embodies the Portuguese ‘DNA’, Portuguese culture, Portuguese cuisine, Portuguese wines, and Portuguese entrepreneurs. Everything that today strengthens the Portugal brand, we have brought to New York – a city where we are already particularly well-known,” said Pedro Machado.
“We really want to ride this massive wave and hope that Portugal can emerge from this as a champion. And this venue is precisely so that everyone can feel that Portugal is also their home,” the secretary of state for tourism added.
To make the “Portuguese House” more welcoming, organisers have set up a sort of living room on the fifth floor of Time Out Market, with sofas and décor evoking Portugal, where visitors can get a taste of what it’s like to step into a Portuguese home.
The various regions of Portugal will be represented through food and wine until 19 July, in what aims to be an immersive experience where visitors can also enjoy a panoramic terrace overlooking the iconic Brooklyn Bridge and Manhattan.
“More than just an event space, ‘Portugal House’ is a bridge between these two great symbols of Portuguese identity: tourism and football. We are using the world’s biggest stage to support our national team and position Portugal as a country of excellence, a nation of talent, culture and global significance. This beautiful city of New York is the ideal place to do so,” said João Medeiros Cardoso.
In addition to the live broadcast of the national team’s matches, scheduled for 17 June, 23 June and 27 June, visitors will also be able to take part in various cultural activities, enjoy live music and test their knowledge of football and Portugal through interactive quizzes.
According to Time Out Market, one lucky visitor will have the chance to win a trip to Portugal after the World Cup.
Although the 2026 World Cup is only just beginning, “Portugal House” is already looking to the future, specifically to 2030, when Portugal, Spain and Morocco will host the World Cup.
“In the coming weeks, thousands of visitors from different parts of the world, cultures and backgrounds will pass through New York. Here we have an extraordinary opportunity to connect with people from all over the world. ‘Portugal House’ is also focused on the future,” said the FPF’s Commercial and Marketing Director at Saturday’s event.
“Looking ahead to the 2030 World Cup, which we will host in Portugal, this is an opportunity to interact with fans from all over the world. It is a chance to demonstrate, right from the start, that tourism and football are united, working side by side to say that, in 2030, football fans from all over the world can experience something genuine in our country,” João Medeiros Cardoso noted.
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