ZAGREB, 29 Aug (Hina) - The Croatian National Tourist Board (HTZ) and Mastercard have launched a campaign to boost post-season tourism in Croatia, targeting higher-spending travellers in the UK and Switzerland until the end of September.

Billed as presenting Croatia as an "ideal post-season destination", the campaign promotes autumn experiences such as an early morning walk along Dubrovnik's city walls, truffle-hunting in Istria, a luxury weekend in Slavonia with wine tasting and outdoor activities, a private Adriatic cruise, exclusive dining in Zagreb, and cookery workshops using indigenous herbs on the Brijuni islands.

The campaign is targeted at higher-spending audiences in the two markets and will be run "through carefully selected media channels, from leading lifestyle and culture portals to specialised sports and gourmet media outlets", HTZ and Mastercard said in a joint statement on Thursday.

HTZ director Kristjan Staničić said the aim is to position Croatia as a year-round destination, highlighting post-season advantages including fewer crowds, a mild climate and lower prices. He added that the partnership with Mastercard would help foster more sustainable tourism and enhance Croatia's profile as a safe and attractive destination.