The Italy Pavilion has achieved record results in the first three months of Expo 2025 Osaka.
    A strategic outpost of the diplomacy of growth, the Italy Pavilion has hosted a total of 367 events involving more than 5,480 participants, including 104 of an economic nature, symbolizing the importance of the universal exhibition to boost the internationalization of Italian companies.
    Over 3,100 representatives of Italian, Japanese and foreign companies were involved in business events at the Pavilion.
    It was a success for the Italian mission committed to providing continuity, in synergy with the world of institutions and businesses, to the Italy-Japan Action Plan 2024-2027.
    The Italy Pavilion has confirmed itself as a meeting point for companies, with over 90 B2B meetings and networking activities, in addition to 39 tastings at the official restaurant managed by Eataly also aimed at promoting the candidature of Italy's cuisine as a UNESCO Intangible Cultural Heritage element.
    In addition, investments worth 336 million euros were announced between Italian and Japanese companies at the Italy Pavilion.
    They included Danieli, which has acquired two important contracts in Japan, for a total of approximately 200 million euros.
    Meanwhile, Ebara Corporation announced, during the event 'Investing in Veneto', an investment worth 6 million euros to add a new industrial warehouse of 8,495 square metres to its plant at Gambellara near Vicenza.
    NSG Group agreed to an investment of 80 million euros for the renovation and expansion of a high-performance furnace at the San Salvo plant near the Abruzzo city of Chieti .
    Italy's Dr Automobiles announced an investment worth 50 million euros for the production site of Macchia d'Isernia with an industrial plan that includes hiring 300 workers as part of a project to revamp historic and iconic Italian brands.
    The project includes producing new vehicles for the premium segment.
    The Italy Pavilion is one of the most requested and visited by institutional and business delegations at the universal exhibition.
    In the first three months of Expo, 207 official delegations have visited it: 101 business delegations, including 28 Italian and 73 Japanese entrepreneurial delegations, in addition to 106 institutional ones, including 17 Italian, 50 Japanese and 39 international delegations.
    A total of 12 accords and memoranda of agreement were signed and announced by universities, research centres, chambers of commerce and civil society groups.
    In addition to the trade memorandum between the Chamber of commerce of Rome and of Osaka, other memoranda were signed, among others, by the comic art museum Palazzo del Fumetto in Pordenone and the Kyoto International Manga Museum.
    A partnership agreement was also forged between the school IIS Galileo Galilei in Jesi and the Kogakkan High School of Ise, in addition to the Agreement Erasmus+ between IIS Einstein Nebbia and the partner Erasmus+ Japan, Restaurant Casareccio in Hyogo and the accord between the universities of the city of Shimonoseki and the University of Siena.
    Other accords were forged between the University of Siena, Meikai University and Asahi University, one between the University of Florence and Keio University and the cultural and a scientific agreement with the Osaka Metropolitan University.
    A Memorandum of Understanding was also signed by the University of Genoa and Tohoku Gakuin University, one by Rome's La Sapienza University and Kansai Medical University in Hirakata (Osaka) and an accord between the Ca' Foscari University of Venice and Kansai Medical University.
    Within the activities of the Italy Pavilion, economy, culture and art are instrumental to an effective integrated promotion strategy.
    In an increasingly digitalized and conformed world, Italy is investing on originality, creativity and craftsmanship to show all its industrial strength and quality, and more, to a manufacturing country like Japan.
    The Italy Pavilion's success in luring the public has also been visible through all the press reports and social media posts dedicated to the initiatives it has hosted.
    The unveiling of the Venus of Venafro, brought by the Molise Region, hit six million views on X in just a few hours.
    Meanwhile social media content related to the initiatives attracted a total of 30 million viewers.
    Such numbers were coherent with surveys carried out by specialized media outlets: among them, the Italy Pavilion was reported to be the "most desired" by the Nikkei and Josei Jishin publications.
    Over 500 journalists attended events at the Pavilion in person, including reporters who were granted accreditation for the events and those who visited the Italy Pavilion for editorial coverage, for an average of five media outlets a day.

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