ZAGREB, 20 Feb (Hina) - More than 45,000 job vacancies were advertised on the MojPosao portal in 2025, down 6% from 2024, with shop assistants, warehouse workers and waiters topping the list of most sought-after roles, while the strongest growth in listings was recorded in banking.
Demand for workers fell most sharply in design and the arts, down 29% year on year, followed by agriculture, forestry and fisheries, down 21%, and marketing, PR and media, which declined by 16%.
By contrast, the number of job postings in banking rose 47% compared with the previous year. Listings in childcare and elderly care increased by 39%, while education and science saw a 23% rise.
The largest share of vacancies continued to come from sales, tourism, finance and accounting, manufacturing and crafts, and administration. Sales retained the leading position, accounting for nearly a quarter of all advertised positions. Tourism remained one of the key sectors, particularly in the context of an economy that relies heavily on seasonal demand and services.
However, these categories also declined compared with 2024, most notably sales and tourism. One factor has been the increased engagement of foreign workers. Employers in these sectors are increasingly turning to alternative recruitment channels, primarily through agencies specialising in the employment of foreign labour.
The list of most in-demand occupations in 2025 underscores the labour market’s reliance on operational and seasonal roles. Among the most sought-after were shop assistants, sales staff, warehouse workers, waiters, bartenders, sales advisers and production workers, roles that underpin retail, logistics, tourism and industrial output.
Sixty-three percent of all job advertisements published in 2025 related to positions in the City of Zagreb and Zagreb County. Coastal counties followed – Split-Dalmatia (14%), Primorje-Gorski Kotar (13%) and Istria (10%) – reflecting the prominence of tourism and related services.
Analysts said the 6% decline in vacancies suggested a moderate slowdown compared with the previous year, rather than a weakening of labour market fundamentals. They said 2025 showed signs of adjustment to new conditions, including shifts in workforce structure, greater mobility and the growing role of foreign workers.
